Dropshipping Wholesalers 101 – What You Really Need to Know
How smart is the dropshipping model? In many ways, though simple in appearance, it is a far better organisation of traditional retail business. The dropshipping wholesalers do what they do best – warehousing and logistics, and their prices reflect that. Their clients, the retail dropshippers, do what they do best – engaging the markets with advertising and marketing, and getting as many goods past checkout every week as possible! Seen as cheeky to some traditionalists, it is actually a far better business model for retail than legacy protocols. When you look at the logical responsibilities of the wholesaler and the retailer, some aspects of the legacy architecture are not optimum.
Retailers should operate within their retail space, whether online or land based. Suppliers should do the heavy lifting of warehousing and logistics. They are already involved in those actions anyway, especially when it comes to delivery, since they would traditionally ship to their clients by whatever means. With a small adjustment in costs all round, the consumer still pays the same price, the dropshipping wholesaler merely extends activities they know well to cater for the retail dropshipper’s customers, and probably with more professionalism and charm than a third-party courier or retail staff “who do the deliveries”. The dropshipping retailer, in turn, focuses on pleasing their customers and marketing to more, generating business for both.
Dropshipping Wholesalers Have Sharpened Their Offer
While it might perhaps have been necessary to appear to be the final stop for consumers, and not allow any liaison between your customers and suppliers as a retailer, that seems silly now. Modern consumers accept the buy and sell model now more than ever, simply because life became so fast. The tech era has accelerated people’s lives in so many ways. No one really quibbles about paying retail prices when they find what they want here and now.
In other words, people are happy to pay for convenience. There is no real reason to be warehousing and delivering as a dropshipper, when those are the core competencies of dropshipping wholesalers. And there is no reason dropshipping wholesalers need to be marketing aggressively to consumers, when they have a perfect sales funnel in their clients, the retail dropshippers.
It is a better and more sensible division of skills, labour, and finite business energy for all parties! Most importantly, smart dropshipping wholesalers will deliver correctly and promptly, keeping your customers happy. It is trust arranged a little differently, but it is a more egalitarian and functional model. As long as you get the following right as a dropshipper, you are set for success:
- Present well. Build a store you can be proud of, sensitive to the tastes of your ideal customers, and get ready to market until your eyes go square.
- Form a relationship with a reputable, dependable, and quality-conscious dropshipping wholesaler like Ecomstock, who will give you quick local service while supplying researched quick movers on a consistent basis, and at genuinely wholesale prices.
- Focus on after sales service and customer satisfaction. Make your site fun with giveaways and make sure you fawn over your regular customers a little.
You are all set and good to go! You have your focus clear, and as long as you have Ecomstock in your corner, we have our end of the bargain ready and waiting – stylish gear and smooth delivery.
Ecomstock is One of the Leading Dropshipping Wholesalers in South Africa
We are the Fairy Godmother of South African dropshippers, because we have brought the sass of international dropshipping to your shores, in the form of a geared-up model of business that irons out all of those little potential scares that can add up to ruin an online retail store. We have got you covered, because we know this trade inside and out. We have done the homework, we have bought the goods in bulk, and we have categorised them in our galleries online, so that you can have an effective shopping experience, no matter what you are after.
Call on Ecomstock first when you are serious about your business success, and let us show you just what a difference teaming up with professionals can make!